Email marketing is one of the many tasks that bloggers are told to take on.
Sending a stellar email to your audience can be a daunti1ng task, especially if your deliverability is not as excellent as you’d like it to be.
With so many email marketing platforms, why would someone invest in ConvertKit?
Hopefully, by the end of this ConvertKit review, you will be just as sold on the platform as we are.
ConvertKit is an email marketing system for online creators.
Whether you are a blogger, course creator, store owner, podcaster, or someone else––ConvertKit can be an excellent tool for you to use.
Many new bloggers see ConvertKit $29 starting price tag and wonder if it’s worth the hassle.
Many email marketing solutions have free plans after all, what makes ConvertKit so unique?
The problem with many email marketing solutions is deliverability, which is where ConvertKit shines (we’ll talk more about that later.)
A free platform is great until you look at your newsletters and notice a low open rate. You need a platform that delivers quality emails, and with quality comes a price.
One thing that you also need to know about the ConvertKit price is that you get every single feature at that price point.
Many websites with free plans limit what you can do on those plans. You may have a limit on how many emails you can send or what features you can use.
The only feature that is protected for higher plans on ConvertKit is free concierge migration from another platform.
Free migration is reserved for users who have more than 5,000 subscribers on their email list. Other than that, you’ll find that ConvertKit gives every price tier the same treatment.
We know that investing in a platform can be scary, especially if you don’t have the opportunity to check out the platform and see how it might work for you.
You can try ConvertKit through our link FREE for 14 days. A credit card is required, but you always know how much you have left on your trial in the billing info section of your profile.
You can do everything you would do on a paid plan while on the free trial, which is great for those who genuinely want to see if the platform would work for them.
There is no setting it all up only to have to pay if you’re going to collect subscribers! This is a truly free trial!
We suggest that you come into the free trial with plans on what you want to create as far as forms, sequences, etc. are concerned.
Maybe you have already built these forms using another email service provider, and you want to recreate them using ConvertKit.
We want you to make the most of your free trial, and you can only do that if you know what you want to test before you start your trial.
We know that you are probably interested in learning more about what ConvertKit has to offer, so we are breaking down some of our favorite features of the platform.
You can always experience these features yourself by taking advantage of the 14-day free trial!
High Deliverability Rates
There is no use in email marketing if your deliverability rates are so low you might as well be shouting your message into a void.
One of the most important things to invest in when it comes to email marketing providers is their deliverability.
If your content can’t make it out of the SPAM folder or you are continually fighting with low open rates, ConvertKit will be an exceptional tool for you.
Simple Text-Based Emails
Many email service providers focus on creating the flashiest, over-the-top emails. ConvertKit takes a different approach and focuses on creating simple, easy to read emails.
They want you to send a simple email because it will closely resemble the emails you send to your friends and family.
When you make emails that are too flashy, it can trigger an email’s SPAM response and get your newsletter trashed too soon.
When you have pay for every single subscriber, no matter how small your list is, having a subscriber-centric list is essential.
ConvertKit is subscriber-centric, meaning that you pay per subscriber, no matter how many lists they are a part of.
Say you had three opt-ins on your site. Maybe all three of your opt-ins were enticing to your reader, so they signed up for all three so they could get them sent to their inbox.
With ConvertKit, you only pay for that subscriber once.
Many other platforms, like MailChimp, are list-centric. This means that lists are counted separately.
So, if you have three different lists for three different opt-ins, you could potentially triple count subscribers.
These platforms may check for duplicates within a single list, but they don’t check for them across all lists you have.
Investing a subscriber-centric email service provider will ultimately help you when it comes to organizing your lists.
Master lists of subscribers won’t get you very far when it comes to sectioning off your list and sending out relevant offers to people who are primed and ready to purchase.
You will love that ConvertKit focuses on helping your audience receive all the most relevant content, without punishing you for having a curious audience.
The Automations tab of ConvertKit is quite robust. In this tab, you can do everything from creating visual automations to using integrations.
Each of these tabs are easy to use, and we want to explain these tabs further for you.
Visual Automations are for those who think big and want a system that can do the same.
With visual automations, you can create more complex systems of how your forms, tags, sequences, and more work together. For example:
- Someone signs up to your email newsletter
- Once they sign up, they are immediately added to your indoctrination series, where you prime them to purchase a low-level offer.
- If they bite on the low-level offer, you send them to a sequence that primes them for a higher paid offer.
This is a simple automation that requires a bit of setting up and at least two sequences.
The automation only continues if they bite on your low-level offer; otherwise, they drop off your automation, and you can work on selling those that drop off something else in the future.
All of this starts with a single event: that person joins a form.
You can also create simple automation rules which help you quickly move subscribers around with trigger events like clicking a link or subscribing to a form.
If the vast visual automations are too much for you to wrap your mind around right now, Automation Rules are helpful for creating simple commands that ConvertKit can follow.
RSS Feed Broadcasts
Some bloggers prefer to set and forget their email marketing in a way.
While you are just starting your email list, an RSS feed broadcast can be a great way to keep your brand top of mind while you build up your blog and email list.
RSS Feed Broadcasts tap into your posting feed to send your email subscribers a new email every time you create a post on your website.
You can do this yourself if you want to create a more personalized email, but you can also let ConvertKit do it for you.
So, they encourage you not to send any post out automatically, unless you are okay with that. Automatic sending is not the default setting, though, so don’t be afraid to test the RSS Feed Broadcast.
You can find this broadcast type by going to Automations —> RSS Feed. As soon as you find the URL to your RSS feed, you can add that feed, and your latest post will automatically populate into a broadcast.
From there, you can decide how you want to send your emails and determine what they look like.
ConvertKit plays nice with so many websites and tools that bloggers often use.
- Google Analytics
The list goes on as ConvertKit features 70+ integrations.
When you use Zapier, you can create even more integrations with popular tools like Facebook, Typeform, and Paypal.
Sequences can be a part of an automation, or they can exist on their own. A sequence is a set of emails that you send out in order, automatically, to your email list.
Many bloggers use them to create email courses or to create an indoctrination series where you introduce new subscribers to your brand.
The inside of the Sequence editor is similar to the broadcast editor, except you have a few more settings and you can add multiple emails.
When you are creating your sequence, you need to make sure that you have them published and that you send them out when you want to.
The default time for sending out the first email is one day after they subscribe, which may not be what you want as you can also send it out immediately after they get added to the sequence.
Forms & Built-In Landing Pages
One other great thing about using ConvertKit are the forms and landing pages. These are basic landing pages, but they get the job done and help people subscribe to your list.
Let’s break down everything you need to know about ConvertKit forms!
How Forms Work
You may be wondering, how are forms added to my website? After you create a form, you have a few choices for how to embed it on your blog.
Here’s what we encourage you to do:
- Add the ConvertKit plugin to your WordPress self-hosted site.
- Set up the ConvertKit plugin and sync it with your ConvertKit account. (Instructions on how to do that here.)
- Use the shortcode for every form you want to embed by clicking on your form going to the embed tab, clicking WordPress, and copying the shortcode.
Once you have the shortcode for your blog, you can add that anywhere in your new post.
The ConvertKit Wordpress plugin also automatically adds a form to the bottom of each post. This feature is helpful so your readers always have some way to subscribe to your email list.
Now, let’s chat about the types of forms ConvertKit has to offer.
The first type of form you need to be familiar with are inline forms.
These are forms that you can place within your blog posts and at the bottom of blog posts.
These will always show up on your website unless you set them up to not show for particular readers (maybe those who have already subscribed.)
There are a few different types of inline forms available:
- Clean: This is a simple opt-in form that gives potential subscribers a place to enter their details. Clean forms are a great option if you plan to create your own copy each time you mention subscribing to your list.
- Full: This is a form with a lot of space to share what your opt-in is along with a picture that gets the reader excited to subscribe to your list.
- Minimal: Minimal is a fusion between clean and full. It doesn’t have a picture space attached, but it allows you to write more text above your opt-in than the clean layout does.
Modal forms have the same options as the inline forms. The difference is that these forms pop-up while the reader is visiting your website.
Popups have an interesting reputation in the blogging community: some people love them, others hate them. Popups can have a significant impact on the number of signups you have, if deployed correctly.
Here are some settings tips for creating a modal form that won’t annoy your readers:
Display Options: You have the option of deploying your modal form upon exit intent, scroll percentage, or timing.
We encourage you to use the exit intent or percentage options over the timing options.
Which Devices See Popup: With ConvertKit, you can change which devices see your popups.
Maybe you want everyone to see it, but popups on mobile can be annoying to some users. It depends on what you’d like to share.
How Often Should Visitors See The Popup: You don’t want to inundate your repeat visitors with your popup.
ConvertKit allows you to set a timer so that the visitors only see the popup every blue moon. The default period is every 15 days.
Last, but certainly not least, with ConvertKit you have a few landing page options.
These are all hosted with ConvertKit. You get a link to the landing page that you can share with all your potential subscribers.
ConvertKit offers are few basic layouts that you can adjust and change by adding pictures, copy, branded colors, and more.
If these landing pages don’t look like what you need, you can always create your own landing page by creating a page on your website.
Then you can embed one of your inline or modal forms into the page.
This is an excellent option for someone who wants more control over their landing page look or URL.
Why Should Bloggers Use ConvertKit?
You may look at this wall of features and still not be convinced to sign up for your free trial of ConvertKit, so let’s chat about why this is a magnificent tool for bloggers and online creators.
ConvertKit is centered on your needs as a content creator.
The platform is relatively simple to use. ConvertKit has created helpful, easy to follow videos for any part of the platform you may need help with.
On top of that, you can also connect with them via email or live chat to get any of your other pressing questions answered.
ConvertKit also understands the importance of being compliant.
They even give you the option to use their mailing address if you use the platform and don’t want to purchase a P.O. Box.
ConvertKit has also invested in their platform to make sure that your forms and emails are GDPR compliant as well.
Overall, ConvertKit is just an excellent option for bloggers because they seem to care about the future of email marketing and making sure that the people who use their platform care too.
ConvertKit Review Conclusion: Sometimes You Need To Be Willing To Invest
ConvertKit won’t be for everyone. Some bloggers will want to stick with a free platform until they have established their blogs more. We understand that!
ConvertKit makes email marketing extremely easy, and it’s a platform that we wholeheartedly suggest for beginning, intermediate, and advanced bloggers.
ConvertKit will help take your email marketing to the next level. They want to help you reach more of your audience and create a healthier email list.