When creating a blog, you may be so focused on just posting content.
We understand what it’s like to be in the motions and just trying to keep your blog afloat.
It may seem like you are constantly feeding your blog words with nothing to show for it.
If you feel this way, it’s time to get serious.
You need to set some blog goals that way you can work diligently toward them.
Content may be a massive part of your vision for your blog going forward, but you also have to think about the other things you hope to achieve through blogging.
Creating a blog is a significant first step to making a name for yourself online.
The problem with blogging, though, is that there are so many tasks that you can get hung up on if you aren’t careful.
You may find yourself losing sight of the bigger picture because you are getting caught up on all those tasks.
One way to stop yourself from getting caught up on the small things is by creating some bigger goals for yourself as a blogger.
Let’s chat about some of the reasons bloggers need to develop goals for themselves.
Goals Help You Understand What You Are Working Toward
As we stated, blogging has a ton of time-sucking tasks associated with it.
You could get caught up in a forever loop of writing and perfecting content while not making any significant moves for your brand.
If you create some goals for your blog, you can start working towards those every day.
Once you have goals in place, you will be able to better understand where each task fits into those goals.
For example, writing content is an amazing and essential part of the blogging process.
Once you understand that you want to work toward writing and selling an eBook, though, you can better split your time between your goals and the content that is going to support that goal.
Then, instead of creating content without a vision, you can start creating content that supports your vision.
Goals Give You Something To Look Forward To As You Grow
As you grow your brand, you may lose sight of what you are doing things in the first place.
Your blogging goals will keep you grounded in reality.
Why are you writing content on a daily basis?
Well, your primary goal is to support your family or pay off your student loan debt with your blogging income.
When you start to float, your goals will keep you anchored.
Goals Help You Get More Done As You Grow Your Brand
If you want to grow your brand, there is a ton of work that has to be done.
Creating and completing the goals that you set for yourself will help you get more done for your business.
You can’t expect that you will get things done if you don’t set reasonable expectations for yourself.
Goals help you accomplish the things you want to get done.
How To Create Great Blogging Goals
Now that we have talked about why you need to create blog goals let’s chat about a few different types of goals that you can set.
We have SMART Goals that are based in reality and what you can expect to achieve usually.
This acronym breaks down into five different things that your goals must have.
Then, we have stretch goals.
These are somewhat based in reality, but they go above and beyond.
They are there to get us out of our comfort zone and to push us harder to succeed.
Both SMART and Stretch goals are crucial to blogging goal success.
It’s important to be reasonable, but you also need to have a few goals that make you work harder.
Create SMART Goals
First, let’s chat about SMART goals.
You may have heard this term before when setting other goals in your life.
These goals are practical and based solely in reality.
What can you feasible achieve?
Each letter in this acronym stands for something, and we are going to break down each letter now.
S is for Specific
Your goals should be as specific as possible.
This is not the time to make a general statement.
Nonspecific Goal (Bad): I want to increase my page views.
Specific Goal (Good): I want to increase my page views by 25,000 views month over month by creating a social media strategy, increasing my page rank on Google, and strategically using advertising.
You can see there is a difference between these goals.
One is general and not very helpful in the grand scheme of things.
While both will see increases in your page views, one will make you work a bit harder and give you something to create a strategy around.
M is for Measurable
The next letter stands for measurable. Is there are a way for you to measure the success of your goal or tell when you have reached it.
Nonmeasurable Goal (Bad): I want to increase book sales.
Measurable Goal (Good): I want to increase book sales by $3,000 by the last day of next month.
Once you set a measurable goal, you will be able to tell when you have achieved said goal.
Did you increase them by $3,000 by the time your deadline came around?
If so, you have reached your goal.
If not, you didn’t.
Being able to measure your goals precisely is so important.
You may not achieve every goal you set, but with a number in mind, you can again create a strategy to get there easier.
A is for Attainable
Having an attainable goal is also essential to the SMART goal formula.
If your goal is not attainable, it will be hard to keep it on your radar as a blogger.
There is an exception with stretch goals (which we will chat about later), but the majority of your goals for this category of goal setting need to be attainable.
Unattainable Goal (Bad): I want to increase my page views by 1,000,000 in one month.
Attainable Goal (Good): I want to increase my page views by 10,000 in one month.
When setting an attainable goal, you need to look at how far you have already come.
Even the attainable goal in this scenario can be unattainable if you have only had less than 1,000 page view months up until when you started this goal.
Think about how far you have come, what’s already happening, and where you want to be when creating your goals.
Even this goal needs to be further broken down into daily or weekly goals to make it more attainable.
R is for Relevant
Next, your goals need to be relevant to who you are and what you want from your blog.
What do you want out of your blog in the long run?
Maybe you want to create a successful book or planner to sell to your audience?
Here are some examples of irrelevant and relevant goals for that goal for your blog.
Irrelevant Goal (Bad): I want to create a line of t-shirts to sell to my audience in the next three months.
Relevant Goal (Good): I want to find a publisher or self-publishing company for my book in the next three months.
Your goals should lead you to the bigger picture for your brand.
This is where shiny object syndrome tends to get bloggers.
Yes, there are so many goals that you could set for your blog, but you need to make sure that all goals get you to where you want to be.
T is for Timely or Time-Bound
Last but not least, you need your goals to be time-bound.
You may have seen us put timelines on the goals we have set before.
This is an integral part of the SMART goals formula.
If you want to achieve something, you need to put a date on it.
Setting a date will give you an incentive to get the task done.
Not A Time-Bound Goal (Bad): I want to launch a blog.
Time-Bound Goal (Good): I want to launch a blog by the last day of next month.
As you can tell, when you set a date or time for a goal, you have something to work toward.
You can put this event on your calendar.
Best of all, you can break the task down into tiny parts and put those on your schedule too.
This means that you are far more likely to follow through with the goals that you are setting.
Goals are just goals into you turn them into plans and follow-through with them.
When you think of a big goal like launching a blog, it’s so easy to put that goal off, right?
Life will get in the way of doing it, and it won’t get done.
Setting a time gets you more incentive to get to a task versus keep putting it off.
Create Stretch Goals
SMART goals are great because they keep us grounded in reality.
SMART goals can be a detriment to growth though because they depend on what we have already done, not what we are fully capable of.
Stretch goals come to the rescue in this situation because they give us something to work hard for.
The stretch goals we set for ourselves make us work a bit harder, take risks, and honestly go after our dreams.
Stretch goals should help you tap into your wildest imagination.
What would you do if you weren’t afraid of failing?
What could your blog bring you if you went all in?
Is there something specific you want from this?
Maybe it’s a particular guest for your blog’s podcast or a particular sponsor for a post on your blog.
Think big and write those goals down everywhere!
Make it a part of your daily routine to look at the stretch goals you have set for yourself.
Why You Should Use Visualization When Working Towards Your Goals
A technique that you can use to go after your SMART and stretch goals is the practice of visualization.
With this technique, you imagine how it will feel once you get that sponsor, book that podcast guest, or launch that blog.
Close your eyes and put yourself in your future shoes.
Visualization gives you motivation and allows your brain to see certain activities as a possibility.
Instead of thinking that you couldn’t possibly ever book that podcast guest, you begin to look at the ways that it could happen.
Your brain is a powerful organ.
It’s complicated, and it takes in the sights around you.
Your mind is also very protective of you; it can only see what you have done or what you feed it.
It only wants to keep you safe, after all.
Your job is to expand your brain.
You want your brain to see bigger and better possibilities for you.
Once your brain begins to see those things, you open your mind to finding new ways to approach the problems and goals you have.
How To Reach Your Goals
Now that you know how to set goals and use visualization to work toward them let’s chat about some time management techniques you can use to reach your goals.
Breaking Down Your Goals Into Manageable Tasks
One of the most important things you need to do if you plan to achieve your goals is to break down your goals into manageable tasks.
Even a SMART goal is a relatively massive undertaking for you.
It’s easy to lose sight of your target and crack under the pressure of a huge goal.
Instead, take each goal you set for your blog and break it down week by week and day by day.
If you want to launch a blog by a specific date, what are some of the things you need to do before then?
- Settle on a niche for your blog.
- Purchase a domain name.
- Get a hosting account.
- Pick a theme.
- Create a logo yourself or hire it out.
- Write a good amount of content to launch your blog with.
- Make sure you grab the social media handles for your blog.
- Get a professional email address for your blog.
This list of steps could go on further, and some of these steps can be broken into smaller chunks.
The purpose of this, though, is that now you can put all these individual tasks on your calendar too.
You can set a date for when you need to settle on a niche, purchase your domain name, etc.
Creating a list of steps and scheduling those stops you from being confused and frustrated when the date you set comes up and you aren’t ready to launch your blog yet.
If you want to save time when doing specific tasks, stop switching tasks.
Task switching is detrimental because each time you force your brain to switch tasks, you have to get into the mood to do something else.
If you have a bunch of writing to do, do it all.
Then do all the editing.
After that, find all the additional pictures.
Task batching may be counterintuitive to how you have done tasks all your life, but it’s a much better system for getting things done.
When you batch your tasks, you spend less time preparing for and getting into tasks, and more time doing tasks.
Use The Pomodoro Technique
Another great way to get more done is by using the Pomodoro technique.
This technique doesn’t work for everyone, but the premise of this technique is that you spend 25 minutes extremely focused on a task, then take a five-minute break.
After every fourth 25-minute focus session, you take a more extended 25-minute break.
The Pomodoro technique may also seem counterintuitive to how you have always worked, but the reason this method works is the 25-minute focus sessions.
During these sessions, you are incredibly focused on getting your work done.
You pick one task to accomplish during that time, and you spend all of your time and energy getting that task done or making progress on that task (some jobs will take longer than one focus session).
After you spend that extremely focused time, you can take a break for a few minutes to clear your head, get a snack, or stand up for a bit.
While you are taking frequent breaks with this technique, your focused time is super productive if you take it seriously.
Create Daily To-Do Lists Based On Your Main Goals
Another way to get more done is to create daily to-do lists based on your main goals.
Each day your to-do list should be filled with tasks that are going to get you closer to where you want to be.
Each night or morning sit down to create a simple to-do list that you can follow for the day.
It’s okay to get more done than what’s on your to-do list but start there first.
Throughout the day check off boxes as you get more done.
Keep your to-do lists small, but mighty.
As bloggers, we have colossal to-do lists that seem to never end.
You can’t check off your entire to-do list in one day, though.
Create a small to-do list that you can check things off of each day, so you feel more productive and excited to get things done.
Learn From Other Bloggers and Business Owners
There are so many ways to reach your blog goals.
While we have mentioned a few possibilities, it’s up to you to keep learning about productivity methods.
See what works for other bloggers.
Can you copy what they are doing to see if it can work for you too?
Don’t be afraid to experiment until you find the techniques that help you become your most productive self.
Creating a set of goals for your blog is one of the most important things you will ever do.
Goals help you stay grounded and keep you moving forward with your website and monetization goals.
If you want to make more money from your blog, you need to create goals that get you where you want to be.
What goals will you create for your blog today?
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