Do you have a business blog or are you considering starting one?
Blogs are great for your business for multiple reasons. But how can you make sure that your blog is beneficial?
Let’s get one thing clear – the majority of blogs (if not all of them) exist for a reason – not many people are blogging just for the fun of it.
That’s the case with MoneyDoneRight, our blog that is generating an income of $30.000 a month. If we can do it, so can you.
To make sure you are not blogging in vain, you need to create a sales funnel for your blog that will make your time and efforts worthwhile.
The sales funnel development is a crucial step you need to take to make your blog beneficial.
If you are, stick around!
We have the answer to the question how to create a sales funnel for your blog that will help you cash out your efforts!
A sales funnel is not just a fancy term that bloggers and marketer use to explain a complex concept.
The sales funnel is actually incredibly logical and easy to understand.
It is a theory that has proven to be true in practice, and you can use it to your advantage.
The traditional sales funnel is called the AIDA model.
Bear in mind hat AIDA is the traditional model of the sales funnel.
Things are a bit more complex nowadays.
According to the AIDA model, the customer journey ends with the purchase.
But does it really?
It all changed when we realized that potential customers need to have different prospects and different leads than existing customers.
The reason for this is obvious – the existing customers already know about your business and your products.
For the potential customers, you are just another fish in the sea called the Internet.
Creating a good sales funnel for your blog can turn you into the big fish that eats the smaller ones.
A common mistake that a lot of marketer make is losing interest in their existing customers and constantly putting their efforts into finding new ones.
In reality, it should be the other way around.
Neglecting existing customers and giving new customers better offers in order to attract them can backfire on you.
Your existing customers are already deep in the sales funnel. If they liked one of your products, surely it would be easier to convince them that a second one would be a good idea.
That’s why the AIDA model needed to get the label “traditional”. The modern sales funnel had to be more complex.
How Does a Sales Funnel Work?
It might sound like an entirely made-up thing, but the sales funnel is actionable in practice.
It has a lot to do with mapping the customer’s journey.
Every customer, regardless if they are potential customers, returning customers or first-time buyers go through a decision-making process.
The customer journey begins when they start their research.
But no potential customer will be able to enter the sale funnel if they have no idea your business is out there.
Having said that, the A from AIDA is still the starting point.
You need to make customers aware that you are out there and convince them you are the business they need.
Which brings us to the first step to creating a sales funnel for your blog.
The 7 Steps to Creating a Sales Funnel for Your Blog
Get Their Attention
If by any chance you were wondering why it is called a “funnel”, here’s the simple answer:
A lot of people might see your blog or website, but are they ready to become your customers?
Out of all of the people who come to your website, only a certain percentage will decide to go further.
Just like a funnel!
So where should you start?
Start by assuming that your potential customers have little to no knowledge about your brand.
At this stage, you have two main goals:
- Spread the awareness
- Establish an authority
This means that your blog needs to cover wide topics.
To raise awareness about your brand, you need to reach out to people with different interests and background, even those who only marginally have an interest in your brand.
But what sort of content do you need to go for?
Assume that the reader has a problem. You need to be the problem solver.
The primary goal of a blog is to inform. Sales are patiently waiting in the shadow at this point.
Because you are a problem solver, you need to make sure that your content is basic and detailed.
Imagine someone is looking for information on how to change a lightbulb.
You might be laughing, but what if we tell you that there are actually people who don’t know how to change a lightbulb?
In today’s era, they won’t call a friend and ask them how to do it – they would rather Google it.
If you Google it, you will see that there are over 22 million indexed results on Google on this search query. That’s what we call vast targeting!
Depending on the type of your business, topics will obviously vary.
The generally accepted content types at this stage are how-to guides, step-by-step guides and “for dummies” guides.
Simply put, at this stage, all you want to do is attract new visitors to your blog and make them aware that you are there.
These visitors will provide a low value as leads and you can’t predict how many of them will move further down in the sales funnel.
That is something you have no power over at this stage, but congratulations you little attention-grabber!
Bring Out The Lead Magnets
Now that you have their attention, it is time to give them what they want!
The second step of the sales funnel is creating blog posts that will specifically target potential customers.
Time to add new names to your email list!
If you have ever wondered why every website you go to is asking you to sign up for their newsletter, trust us it will all make sense to you in a moment.
Email lists are by far your most valuable marketing channel at this stage.
You might be one of those people who just hate the pop-ups asking you to sign up to a newsletter. That means that the pop-up wasn’t appealing to you and you didn’t progress further in the funnel.
And that’s exactly your blogging goal at this moment – get more people to add their names to your email list.
How can you do that?
Let’s set a different scenario: you still hate pop-ups asking you to sign up for a newsletter, but how about if they said they will give you something in return?
You look at the freebie and you want that!
Does it cost you anything? No, apart from receiving an email once every week or so.
Is it worth it? Sure it is! Who doesn’t like freebies!
As lead magnets, you can use webinars, eBooks, case studies and similar.
Using a pop-up or a landing page are the two most common ways of placing lead magnets.
Another option that works is combining the lead magnets with content.
If you think about it, it is obvious why.
Someone is reading something on your blog and in the same context, you are offering them a freebie that is directly related to your blog post but offers more in-depth information. Yes, please!
You are free to use as many different lead magnets as you would like. Just make sure they are contextual and relevant to your content and to your blog in general.
The First Sale
According to the AIDA model, this is your last step and you’re done.
According to how the real world work, this is just the start!
At this stage, you are looking to turn a visitor into a customer.
Initially, your goal is to make a visitor buy something from you.
This isn’t your end goal, though. This is the initial step towards turning a one-time buyer into a loyal customer.
In order to increase your chances of turning a visitor into a customer, you would need to make them an offer they can’t refuse!
Some of the best ideas for the initial offers are the following:
- Welcome discount
- Exclusive first-time buyers offer
- A gift
- An offer that will give you a possibility for later engagement
Give Them A Reason To Come Back
An infographic by Invesp is revealing quite an interesting picture about customer retention and acquisition.
According to the findings, the cost of attracting a new customer can be up to five times higher than what it would be to strike a profit from an existing customer.
61% of small businesses said that over half of their profits come from returning customers.
Enough reason to extend the sales funnel?
There is another term you need to know.
Average Lifetime Value – ALV – a prediction of the profit that can potentially come out of future engagements with returning customers.
A high ALV means that the more returning customer you have, the less money you would need to invest into their retention.
The will already have an established relationship with your brand – the rest is self-explanatory.
Now that you know this, you are going deeper into the blog sale funnel, where you need to try and keep a customer coming back.
Automatic Email Campaigns
You know those email you receive that say “since you bought this, we thought might like some of these items”?
Creating an automated email campaign is something that a lot of retailers use, regardless if they are big or small businesses.
These automatic email campaigns are based on the purchase history of the user.
Another alternative is an automated email campaign that will remind customers of abandoned cart items.
If a customer added something to their cart, that means they had an intention of buying it.
Why didn’t they go through with the purchase?
It can be because of various reasons, from simple things like they were interrupted in the purchasing process or they changed their mind last moment.
While you can not always influence their decision in a way that would be profitable for you, you can remind them of the items they were viewing.
In this part of the funnel, you need to remind your customer what do you have to offer. If they enrolled in a basic course that you offer on your blog, it is time to offer them the pro version at a special price.
An automatic email campaign can send gentle reminders to buyers without you even putting a lot of effort into it.
Still, you have to be smart about it and use a good automated software that will be able to activate different responses in accordance to the customers’ behavior.
Continue to Provide Value
Newsletters are the perfect way of engaging with both potential and existing customer.
We are deep in the sale funnel now, so let’s focus on the people who already have made at least one purchase.
Email marketing i.e. newsletters in this case, have been long proved as effective.
You might be one of those people who never read a newsletter thinking “Does anybody even read that”?
The answer is yes and the numbers are here to confirm that.
It is estimated that email marketing and newsletters are the most profitable marketing techniques, generating $38 for every $1 spent.
Call To Action!
Creating a call to action is beneficial for every step on the road of how to create a sales funnel.
No matter what website you go to, CTAs will be there.
If they didn’t work, the case would’ve been different.
According to Unbounce, 90% of the people who read your headline also take notice of your CTAs.
CTA buttons can be used in email marketing, on your actual blog’s homepage, you can even strategically place them within blog posts.
A catchy CTA might be a hard thing to do if you don’t do graphic design yourself.
Don’t risk creating something that will do you more harm than good! If your design skills are not on point, hire someone who will work their magic for you!
Finding a skilled professional at affordable rates can be easily done on platforms such as Fiverr.
Through this platform, you can connect with graphic designers who will be able to execute your idea and make your CTAs shine.
Making money blogging is possible, and we’ve proved that!
What part of the sales funnel seem most challenging to you?
Do you think that returning customer can provide more value to your brand (and your revenue!) in the long run?
If you want to go from an average to a high-earning blogger, then let us show you how!
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