You’re ready to get your blog off the ground when you realize, that it’s not even on Google. What happened? Well if you already have a blog and just realized that you have no idea how to get your blog to show up on Google.
Don’t worry. If you already have a blog, you can take these 11 steps to get it on Google in less than 24 hours.
1. Fetch Your Site from Google Webmaster Tools
This step is the simple action that most bloggers never take, and it has a massive impact on how much traffic makes it to their blog.
Without fetching your site from Google, you could wait weeks or months for Google’s analytics to realize that you have a blog and then weeks after that for it go through indexing.
Indexing is a fancy term for Google reviewing the content of your site and filing it according to the content.
Google indexes with web tools and a few other systems, but the major player is Google Webmaster Tools or GWT.
You can go to Google Webmaster Tools and learn a whole lot about your site for free.
Click here to go to the Google Search Console. Then take these vital steps:
- Select “Start Now”
- Add your site as your property
- Click “Improve Your Performance on Google Search”
- Setup your personal preferences
- Enter the “Webmaster Tools”
- Check off the option that says “Fetch as Google.”
- Click the “Fetch as Google”
- Add Your Pages
Feel free to explore the tool although the Fetch as Google tool is relatively straightforward. Do add multiple pages from your blog such as your best posts and any particular pages that are keyword rich.
Don’t set up your GWT account and then never visit again, be sure to check in on this tool regularly.
What this tool does it are spurs Google to start indexing your site right away, rather than waiting for the crawling to happen naturally.
While you’re setting up these aspects for Google to start finding your site, you should take a moment to evaluate the visual appeal of your blog.
2. Utilize Social Media Accounts for Your Blog (A 2-Part Process)
Google keeps in close contact with its friends Facebook, Instagram, and Twitter.
You can adjust your social media accounts to reflect your blog’s information, but it’s better to sign up with a fresh start and in some cases, open business accounts.
Take the twenty minutes to set up accounts on any social media platform that you might use in the future. Many bloggers use:
These social media sites are essential to Google results because Google will believe that your site is credible and that other people are talking about your content.
Not to mention that social media accounts are one of the very few ways to build a brand for your blog. If you worry about how to get your blog to show up on Google, you should also worry about your brand’s image.
When you get these accounts up and running there are a few vital steps to help Google index your blog:
- Link to your blog’s homepage in your “About Me” information
- Post a link to your blog’s homepage
- Make a post with “crawlable” content and a link to one of your favorite posts
A quick note on crawling and crawlable content. Although Google moves at speeds that we could never imagine putting to work in the physical world, it needs help.
Google is moving at breakneck speeds helping users find the information they’re looking for, but when it comes to new data, it moves at a crawl.
The Googlebot that looks for new or updated pages on the internet also adds those pages to the Google Index. So, the Googlebot is critical to bloggers, and by association, so is crawling.
Crawlable content is material specifically written to help Googlebot find these new or updated pages. You’ve seen crawlable content all over the web and never even realized it either!
Crawling is the action, but Googlebot has other names. Many sites refer to the Googlebot as the robot, bot, or even spider.
3. Ping Your Blog
Pinging your blog isn’t proven to boost your indexing on Google, and it definitely won’t be the reason you land on Google’s first page.
But all the same it’s rumored to make an impact on how quickly Google indexes your site, and it only takes a second.
If you’re looking for any way possible to get your blog on Google, then this is something worth a shot.
Go to a ping service, which is almost always free, and give it your site’s address. Select any of the services the ping site offers and hit the button. You won’t even have time to get up from your computer, because the process should finish up immediately.
4. Generate a Sitemap with a Robots.txt File
Unlike the early days of blogging where you needed to know quite a bit about site mapping, you can generate a map now rather than create one manually.
A sitemap is the storage center for all of your pages and posts. The content’s URLs fit neatly together, and ideally, they’ll sit in collected categories, rather than jumbled together like keys in a junk drawer.
A sitemap will come with a robots.txt file which will guide the Googlebot, and Bing’s bot as well, through the site. It’s basically a guide for Google to index your page.
To generate a sitemap and a robots.txt file you’ll need a plugin.
One of the reasons that WordPress is a fantastic host is because of the many compatible plugins.
Sitemaps lend themselves to crawling and making it easier for Google to move from one page to another.
Sitemap plugins can also notify search engine bots that you have a new post or update an old post.
For established bloggers who are still trying to figure out how to get your blog to show up on Google, this step can radically change your traffic and exposure.
If you are setting up your blog now, choose Bluehost as your host. Sign up with Bluehost for easy web hosting that works seamlessly with WordPress.
5. Add Video Media
At this point, you’ve done most of the hard work, and now you’re going to start homing in on the smaller aspects that can grab a lot of attention from Google.
Because Google is a giant and doesn’t have time to concern itself with every word published online, it looks for what its users want. Right now, users want video.
As YouTube has risen in popularity over the last ten or so years, Google’s significantly increased the value of web pages that contain video.
To add video media, you have a few options you can:
- Create your own videos
- Reach out to YouTubers for permission to share their videos
- Utilize free-to-use video media
To create your own videos, you’ll need a few supplies such as video editing software and animation software or a camera. Then you’ll spend a lot of time and energy on filming and planning.
Blogging is hard work already if you intend to make your own videos, you’ll need to start shaving off some of the hard work you’re putting into other areas right now.
You may have a tough time finding free to use video media, although there are a few options available.
You don’t have to make videos or scour the internet for free-to-use videos, then you want to start making connections with various YouTubers.
Always ask permission before sliding a video into your blog’s content and be sure to give proper credit as well.
Who filmed the video, where did it initially appear online, and who owns the video are all bits of information that you should include when posting a video in your blog.
6. Provide A Lot of Text
While video will grab more attention from Googlebot for indexing priority, you want to deliver a massive amount of value for Googlebot when it does get around to indexing your site.
Most new bloggers want to use a schedule and start posting right away. But if you publish one post a week for a year, then after a year of blogging you’re lucky if you have 52 posts.
That’s only 52 posts, and you’re likely competing with sites that have hundreds, or thousands, or hundreds of thousands of posts because they were up and running years ago!
So how do you compete? Well like most other things in life, you need to start out with a solid foundation.
Aim to publish about 30 posts when starting your blog and be sure to write your posts on a schedule well ahead of time, so if something does come up, you still have content to post.
Starting out with 30 posts will help Google index you into the right categories, niches and associate your blog with the keywords you’re using.
Providing as much text as possible without losing value in content is the key to starting the Google crawling process for your blog.
No more wondering how to get your blog to show up on Google!
7. Balance Keywords in HTML Data
On the very long list of thing that bloggers learn about very early into their blogging career is keywords.
But usually, they don’t gain an understanding of how keywords work within HTML data until years later.
Use HTML title tags, meta titles, meta descriptions, alt text, URLs, headings, and anchor text as an opportunity to put your keywords to work.
Just to clarify, you don’t need to know anything about HTML, all you need to do is use your keywords in realistic and natural ways in HTML data.
Any blogger should have some familiarity with metadata. The meta title is what shows up in search engines and sits at the top of any reader’s screen. A meta description is the preview of text that shows up on a search result.
Clearly, those are two significant bits of information, and if you’re not using keywords appropriately in these two locations then it’s no wonder, you’re not showing up in Google searches!
After the meta information, you should look at headings and anchor text. Information or anchoring links, whether they’re internal or external, will help Googlebot crawl, and all of your headings will too.
It’s a best practice for anyone familiar with SEO to utilize your keywords in headers whenever possible. But, sticking with basic best practices can have some unpleasant results if it seems like your keyword stuffing.
There’s a delicate balance that bloggers have to find, but if you’re going to use keywords purposefully anywhere, do it in anchor links and headings, as long as it flows well and fits naturally.
8. Ask for Help from Other Sites
One of the biggest hurdles for bloggers is making a space for yourself in the blogging community. However, this struggle has the biggest payoff when it comes to getting your site on google and ranking high on page one search results.
The thing is that fitting into the blogging community is as easy as asking for help. Head over to blogging communities online and get the word out about what you do!
Google has a high priority on these communities and putting your site out there on this forum will help resolve the issue of how to get your blog to show up on Google.
When setting up your blog’s account within these communities be sure to use everything available to showcase your blog and your brand.
Make a complete profile using your brand’s logo for your avatar!
When registering to use your niche related keywords in your listings and blog description. You also have the chance to showcase or preview your blog to potential readers with a screenshot.
Asking for help and registering with blogging communities will only help you grow and help Google become more aware of your online presence.
9. Create Very Descriptive Title Tags
Finding a niche is essential to every blog, but it’s equally important to fight the general content trends of your niche.
Bloggers could all write about how they got started blogging, but each title tag should have unique elements defining the webpage and the brand.
Here’s a quick example:
- Give up office life to start a blog
- Stay at home moms started blogging
- We started blogging to travel more
See how each title tag offers some insight into the overarching purpose of the blog. The first might be a lifestyle blog, it’s a little vague but captures the essence that this blogger doesn’t lead a traditional life.
The second targets explicitly stay at home parents, and the blog behind a post with this title tag likely caters to parenting, homebodies, or home management.
The final title tag is a little more inviting and a little less descriptive although it alludes to a travel blog.
Title tags are always short, but they’re the one chance you get to grab the attention of your target audience.
10. Create Keyword Friendly and Transparent Info for Each Photo
Because videos are garnering tons of attention right now, people forget about optimizing their photos. You can set up each picture with keywords and boost your Google crawl.
When loading a photo into your post, ensure that the name of the file is relevant to both, the picture and the content of your post.
Do rename your files, and don’t use generic or single-word titles.
For example, you might title a photo of yourself holding your first check for your blog as:
- Paid from blogging
- First check from blogging right
- I made money blogging
You don’t want to title the photo as:
Do the same with descriptions, and captions. Photo information guest through the same process with Google images and can help your site appear on Google.
11. Customize Your URLs
URLs are just URLs, but permalinks are URLs on steroids because they serve the function of a URL with more purpose and skill.
Initially, your URLs for any post will look like https://www.yourblog.com/?!99=nonsense~, and that’s ridiculous. Google will see that and think, they don’t care enough to clean up their URLs then I don’t care enough to index their site properly.
Google helps those who help Google.
WordPress comes through for bloggers again with easily customizable permalink settings. You can easily set up your permalinks to use the post name rather than creating a new URL for every single post.
Use these tactics and stop wondering how to get your blog to show up on google.
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