If you ever heard that a Facebook page can be an awesome tool to promote your blog, you need to understand that this is not an instant tool.
With millions of pages and user accounts being active on Facebook, you can’t expect people to automatically see your page and visit your blog.
You will need to spend quite a time and put up serious efforts to gradually grow your Facebook page and boost your blog effectively from it.
But no worries, you can use these 15 tactics proven to be effective on how to grow your Facebook page.
A good run needs a good start.
Your first step needs to be well-prepared and well-established if you want your Facebook page to nail it in the future.
1. Analyze Your Target
Before you create your page, you need to make sure that you are targeting the correct audience.
The tool has various filters including gender, age, location, interest, and even specific statuses such as expectant parents or fresh graduates.
After you set your exact parameter, you can save the result as your core target audience.
Now that you have locked the right target, your promotional activities later will be spot on.
2. Start It Strong
How to grow your Facebook page starts with how to make your facebook page on the first time.
Create a memorable yet unique page name, use high-quality pictures for the cover image and profile photo, and always be accurate in filling in the data.
Write a long and SEO-friendly content for your About Us section because it can appear on Google index. But be sure to make it enjoyable to read.
Provide at least 5 posts and 5 photos before you start inviting people to like your page because an empty page will not attract anyone.
3. Spread Invitations Gradually
They will be likely to respond the invitations as a supportive move for you personally, even if they are not actually interested in your page.
Your next target for invitations is your previous customers, partners, colleagues, and anyone you have ever interacted in your story. They will be less likely to reject.
Now that you have your first audience, you can start inviting real people who are actually your target audience.
People tend to decline invitations if the page is too empty. But since you already have your friends as an audience (and some posts too), things should have been easier by now.
4. Display Your Page Link on All of Your Accounts
Take advantage of your social media accounts to promote your Facebook page.
Display your Facebook page link on your Instagram bio, Whatsapp status, Linkedin profile, and any other place where people can see and click.
Don’t hesitate to make a post on your social media just to promote your Facebook page, as long as it is not spamming your peers.
Write the link right below your name on your email signature or autoresponder to get it more reachable.
This kind of trick is effective to reach people who are not your Facebook friends but are interested to know more about the blog you are running.
How to Keep Things On Track by Posting Valuable Contents
You have made your good start and gained your audience. Now you have to maintain your page so they would not leave.
This is where you need to make posts. And you need to do it right if you want your page to stay relevant.
But how to promote your blog on Facebook the right way? Here are some tips to stick on.
5. Know What Kind of Content to Post
That way, people will likely to react to your post positively which means more traffic to your Facebook page.
Boring or annoying entries will likely make them hit the unlike button and bid your blog goodbye. When writing an article, don’t forget to make the best use of SEO to increase the chance of your contents to appear on Google.
Providing contents with evergreen topics is a good investment because they can still bring traffic to your page even after a long while after you post it.
But, you still also need to provide contents with trending topics to show that your page is up-to-date too.
6. Invest in Albums, Videos, and Infographics
Rather than posting a single picture, posting an album is more powerful to attract reactions and leave an impression from your audience.
And according to Facebook statistics, videos and infographic posts tend to get even more reach than photo or article posts.
But if you want to invest your effort in such a post, make sure to upkeep the content quality just like your article posts.
And if you make your own video or infographics, make sure to write your page name on it, both as a watermark and a signature at the end of the video, so your audience knows which page to go when they feel interested.
The watermark is also necessary because people sometimes download it to their computer and repost it somewhere else.
Without watermark, your page identity will not get acknowledged.
A rightly chosen hashtag can help your contents to gain reach from prospect audience who doesn’t even know about your page existence.
Unfortunately, new statistics found that Facebook hashtags can decrease the performance of the content instead since Facebook users tend to have hashtag fatigue. So the question is, how to grow your Facebook page using hashtags appropriately?
Research by SurePayRoll shows that hashtag usage can only be effective if you only use 1-2 hashtags.
This means you need to be smart in choosing which hashtags to use to make your audience easy to navigate.
8. Control Your Promotional Content
But nobody likes to be bombarded with ads. If your promotional contents get too much, people will get annoyed and fed up.
This will make them leave your page for good, which means your advertisement does the opposite of what you expected.
The ideal portion for promotional is no more than 20% of your posts.
It is enough to get people informed and attracted by your promotion, but they will still feel respected if they choose to pass.
9. Timing Does Matter
Be smart in choosing your timing to post is one of the key tricks on how to blog on Facebook, because who is going to see your post if your audience is not even online?
According to statistic, the best time to make your post is on Saturday and Sunday, from 12.00 to 01.00 PM, which is the peak hour when most people are online on Facebook.
On workdays, the best time is around 01.00 to 04.00 PM, with the top peak time is around 03.00 PM on Wednesday. Other time that might work well is 09.00 AM which is the second top peak time of the day
The highest click on share button happens around 03.00 PM in the workdays and 01.00 PM on the weekend.
This statistic shows general Facebook users, which means your audience might have different behavior.
How to Grow Your Facebook Page by Getting More Traffic
If your contents are good, some of your audience might click the share button, which is effective for your page to gain more traffic.
But you can’t just sit there and wait for your audience to increase your traffic.
Some efforts need to be done to get more traffic to the Facebook page you created.
10. Promote, Review, Promote Again
But promotion is not a one-time thing. You need to do this on a regular basis if you want your page to keep growing.
Every time you make a promotion, make sure you have adjusted all the settings precisely.
Check how it makes an impact on your page, review it, and evaluate it so you can set a better promotion in the future.
Besides using Facebook Promote tool, try using any another method of promotion and measure the effectiveness of it.
For more accurate measurement, it is highly recommended to use one method at a time.
You can later combo multiple promotion methods after you have proved that each trick is effective.
11. Engage with Other Pages and Groups
Spare your time to visit other pages or groups, and leave some comments there using your page account.
You can share your thoughts or provide valuable information on a discussion so people will acknowledge you.
If your comments are valuable and interesting in a good way, people will feel intrigued to click your account name which will lead them to your business page.
Pages and groups you should aim for this trick are those with similar categories so people can relate to you.
Invest your time on this instead of just post one or two comments sporadically as it will not leave enough impression to help your reach to grow.
Be involved in at least 3-4 discussion with total about 10-20 comments, so people recognize your page name as a valuable commenter.
Come back to their page again every once in a while to maintain a good relation.
12. Utilize Facebook Page Insights
Another built-in tool you should master on how to grow your Facebook page is the Facebook Page Insights.
You can really grow your page even bigger if you know what to do with the data.
Statistics on Facebook Page Insights include the best time for your posts to get most reach, how many people feel engaged about your post, and much more.
You can even get a demographic data of your audience so you can make better adjustments when arranging your next strategy.
Review your Insights a few moments after you make a post to see how effective it is to attract your audience.
How to Maintain Your Page Traffic by Engaging with Audience
A good page and good contents can attract people to visit your blog page.
But then, you need to keep them stick around and convince them to stay tuned to your blog.
In this case, you need to know well how to get traffic to your blog from Facebook.
13. Maintain Communication with Your Audience
How to grow your Facebook page depends on how good do you maintain your relationship with your audience.
Every time you make a post, always check the comment section and pay attention to what people say.
Reply to some comments (or all if possible) to show you appreciate their participation.
It is okay to discuss topics that may be a bit controversial as long as you respect other people’s thoughts.
Do not panic or lose your minds when someone posts a negative statement to your page. Deal it calmly with elegance and focus only on how to fix the problem. People will judge you by the way you handle this problem.
Also, check your message box occasionally to see if anyone needs your assistance.
14. Hold A Contest
A contest is recommended if you wish to strengthen the engagement between your page and your audience, as well as to raise awareness of the new target audience.
What kind of contest you should hold depends on what impact do you wish to gain, and how much effort are you able to do to make the contest successful.
When starting a contest, you should be very clear about how the contest will run; who are allowed to participate, what are the rules, when is the due, what is the prize, what method is used to determine the winner, etc.
Clarity and transparency are essential, so your audience knows if the winners get their victory fair and square.
15. Run A Poll
Besides contest, a poll is also powerful to attract engagement from your audience.
Even people who rarely react to your posts will likely to make the time to participate in the poll has the answer that represents their opinion.
Find a topic where people usually have a strong opinion about to make them feel the urge to click on the answer button.
How to Understand the Facebook Algorithm
The main key you should always hold on how to grow your Facebook page is to understand the algorithm used from time to time, and quickly find a new way to adapt with it.
Facebook changes its algorithm every once in a while to avoid people misuse the platform.
So whatever tricks that may work on how to grow your Facebook page, for now, might not work anymore in the future, and vice versa.
This means you have to rearrange your strategy to keep your page to reach your audience effectively.
For example, contents with clickbait title or spamming videos will not appear on your fans’ feed. Thus, posting such contents would only be a waste of time.
It is important to keep yourself updated with information regarding Facebook algorithm changes and trends so your page will not get left behind.
To get updated information regarding the Facebook algorithm, you can join a community of Facebook page owners, follow Mark Zuckerberg’s account, or regularly read the news.
There are more than two billion users active on Facebook today. That makes this platform a promising arena to promote your blog.
As long as you know how to grow your Facebook page, your blog will grow along.
Practice makes perfect, you will learn a lot more about it along the way.
But for now, all you need to do is just plan your strategy and don’t delay yourself to execute it.
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