For most bloggers, running a site is something they are passionate about. The chance to exchange insights, experience, and knowledge with other people is what they live for.
Even better, do you know you can do this without having a ton of ads or auto-playing videos on your page?
Having a passion for something is great, but if you’re turning down the opportunity to make passive income while doing something you love, then that’ll be a shame.
The responsibilities involved in running a coaching blog can be time-consuming: creating high-quality content regularly, sending emails to your subscribers, interacting with your audience from their comments and social media channels, and much more.
You can’t do all this without getting its attendant reward.
After which we’ll properly discuss a commonly overlooked method of monetizing your site: Online Coaching.
1. Affiliate Marketing
Similar to a referral business, or opening a consignment shop on your site, in affiliate marketing, you help companies promote their products, and as a reward for your efforts, you get a percentage of the sales.
All you need is to choose your niche (a distinct segment of an industry), sign up for an affiliate program, promote your products to your audience through web content like product reviews and roundups, and you’re on your way to start making money.
Unlike affiliate marketing which takes time and a bit of hard work before the profits can start rolling in, a much easier alternative to make money coaching online is by displaying advertisements on your coaching blog.
Selling Ad space requires minimal effort on your part.
All you need to do is to create an account with an online ads platform and link it to your blog.
There are several ways which you can use to make money by selling ads, popular ones include:
- CPC/PPC Ads: When someone visits your blog and clicks on a cost per click/ pay per click ad, you get paid for that click.
- CPM Ads: Unlike CPC/PPC ads, cost per thousand ads pay you for every 1,000 visitors that come to your site and view your ad. CPM is particularly useful for blogs which generate a lot of traffic. If you have 10,000 visitors a month, and your CPM is $6, it’ll mean that your returns at the end of the month would be $60.
- CPV Ads: Cost per view means you get paid when your site viewers watch a video ad.
The third-party company displays ad relevant to your content which relates to your audience interests.
3. Write Sponsored Posts
Some bloggers don’t fancy the idea of displaying ads to their readers as they believe it subtracts from the overall reading experience of their audience.
Apart from the fact that ad networks can interfere with the content displayed on your blog, most people have resorted to ad blockers to prevent ads from popping up while they are on a site.
Sponsored posts are an alternative for those who want to monetize their blog without ads.
Sponsored posts often contain a review of a product or show how the blog owner uses the product for professional or day-to-day activities.
When writing sponsored posts, it is imperative that you let your audience know beforehand with a short disclaimer at the beginning of your article.
Just like how it works in sports, TV shows, and other industries, a company pays you to promote or recommend their products on your coaching blog.
This method doesn’t require you devoting all your posts to writing reviews and recommendations.
This type of monetization method doesn’t compromise your work or your creative freedom.
5. Create Premium Content
Your blog posts are more than just articles. They are a combination of the knowledge, insights, and experience you’ve garnered through the years.
If you frequently release high-quality content in the form of blog posts, audio, and video content, the chances are that your audience would be willing to pay a premium to access portions of your site.
You can also create a membership site in which you have a group of people who pay a monthly fee to have access to your exclusive content. This is a great way of generating recurring revenue.
The only drawback, however, of this method is that you must continually create premium content for your paying members.
As such you cannot afford to slip up, else you might lose your customers before you know what hit you.
6. Accept Donations
You can make money from donations if yours is a creative-based coaching blog. Many individuals behind content like YouTube videos, podcasts, novels, have successfully utilized this monetization method.
Similar to getting paid for releasing premium content, you have to continually produce high-quality content or content that appeals to your audience tastes.
This is the prerequisite before you can expect them to send donations your way.
7. Sell Digital Products
Selling digital products through your coaching blog is a low-maintenance way of making money online. Selling products online is particularly beneficial if you have many quality contents in the form of e-books, audiobooks, PDF guides, and online courses on your blog.
This method requires minimal effort because the majority of the work lies in creating the content, or repurposing some of the existing content on your blog, after which you only have to sit back and watch your money roll in.
Here are the most popular digital products you can create and sell on your blog.
The overwhelming advantage eBooks have over hard copy books is that they can be downloaded quickly, and the feeling of having a book you can access at the tap of your screen regardless of your location is quite pleasant.
Your eBooks can contain in-depth analysis of some of the topics that you might have treated on your coaching blog, or it might be an exclusive reveal of some content that you have monopoly over.
Apart from a viable means of making money, the eBooks you write allow you reaffirm your status as an expert in your industry.
Do not neglect the importance of a great cover design. The cover page is the first thing that attracts your audience to your eBook, and as such, it should be something that stands out.
A particularly good photo editing and graphic design tool that can help you create a wonderful cover page is PicMonkey.
8. Host a Paid Webinar
A web-based seminar (webinar) can be in the form of a presentation, lecture, or workshop that is hosted in real-time over the internet using a video conferencing software.
Webinars are a great way to forge a distinct bond with your audience and establish your authority as an expert in your field.
But did you know you could make money through a paid webinar?
Paid webinars, just like online courses, are webinars which your audience pays to participate in.
Unlike free webinars which aim to pitch sales, paid webinars are interactive sessions that are used to teach a skill or provide valuable insights regarding a topic.
And just like other monetization methods, delivering high-quality information to your audience is critical to your success.
9. Sell online courses
Because courses are usually more detailed and comprehensive, they cost much more than eBooks, and as such, are a great way of monetizing your site.
Even if you have a skill or expertise in a particular niche, you should first make sure that there’s demand for what you intend to teach.
Most bloggers make the mistake of creating their online courses first before sourcing for their audience. Making this error might leave you disillusioned when people don’t rush your course as you anticipated.
10.Generating Leads for Businesses
With affiliate marketing, you aim to get people to purchase a product, but with this method, all you need is to get leads for the company.
You get paid not by how many purchases come from your site, but by the number of leads you can get.
The difficulty in convincing someone to try out a product is way lesser than having them purchase the said product.
Some of the ways which you can use to generate leads on your coaching blog include ads, popups, and using your email list.
Your coaching blog is an avenue for you to market yourself as an authority in a particular area of interest, and a platform for you to share your insights with others.
We have mentioned this earlier, but it doesn’t hurt to emphasize it again.
If you have people coming to your site regularly, it is because they are interested in what you have to offer.
Why not step it up and propose a personalized learning experience to them through online coaching?
The previously highlighted ways of monetizing your blog can be considered as alternatives if online coaching is not your thing.
What is Coaching?
The International Coaching Federation (ICF) defines coaching as a “partnering with clients in a thought-provoking and creative process that inspires them to maximize their personal and professional potential.”
In the case of online coaching, clients meet their coach via virtual platforms rather than meeting in person.
Personal coaching services account for a considerable portion of the $9.9 billion U.S. personal development industry.
The U.S. estimated market value for personal coaching is expected to reach $1.38 billion by 2022 – an increase from $955 million in 2016.
According to recent reports from the ICF, personal coaching is the second fastest growing industry in the world.
Of what importance are these stats to you?
According to Payscale, the average hourly pay for life coaches is around $30.42, but it can go as high as $103.50 per hour.
In a year, the average hourly pay works out to about $60,000.
And this is just one type of coach. As a business coach, you can make even more than this figure.
Examples of some life coaching blog topics are:
- Life planning
- Personal Fitness
- Diet and Nutrition
- Dating and Relationships
On the other hand, business coaching blogs treat topics like:
- Debt Management
- Starting a Business
- Social Media Marketing
The list goes on and on.
Here’s how you can kick start your career as an online coach:
1. Find what motivates you
The first step in beginning a career as an online coach is asking yourself a few questions
“Why do I want to be a coach?
Who do I want to serve?
How am I going to help people?”
Your answers will serve as a guide for your next steps.
Business coaching blogs are your best option if your purpose of being a coach is to make money.
However, if your passion is to impact and influence lives, then being a life coach is your thing.
2. Do your research
There’s no point wasting valuable time only to find out that your business idea leads to a dead-end.
Hence, it is necessary for you to do thorough research and identify your potential market.
Just because other people are offering your service doesn’t mean you should get discouraged.
Instead, it means there’s a ready market for what you have to offer.
Niches make up markets, and within these niches are where you will find your target audience.
You can’t sell your online coaching to everyone. Instead, you can create a unique angle that works perfectly for a specific group of people.
Your research doesn’t just end there.
Being an online coach requires you to be a fountain of knowledge in your chosen field, and as such, you must continuously improve yourself by reading books and taking courses, so your clients don’t have to.
Along with your research, you also have to map out a coaching plan for your potential clients.
3. Create Content about your Topic
Before gaining acknowledgment as an expert in your field, you must have quality content and helpful content on your blog.
Your content is what your clients will see before deciding to hire you. Once your content initiates a form of resonance with your target audience, it won’t be long before your clients start trickling in.
4. Market your service
You can attract potential clients to your blog by making use of webinars and teleclasses to pique their interest in your content before pitching your online coaching program to them.
Also, building email lists will be crucial to your success as an online coach. Some of the best life coaching blogs include a call-to-action in their blog posts for people to sign up for their mailing list before they can access some downloadable content.
This content could be anything ranging from a short ebook, recipes, or a one-page checklist – as long as it’s what your audience needs.
Guest posting is another great way of getting your content to a broader audience.
If you want to make money coaching, you have to be willing to dedicate time and effort. For one, you have to continually get new clients, fix their problems and then start the cycle again by finding new clients.
To make money coaching, you must automate your sales and online consulting process as much as you can.
The idea is to prepare a go-to coaching guide you can refer to when the need arises.
This guide will contain your worksheets, videos for your lesson plans, a reference resource for frequently asked questions that might come up during your coaching.
Preparing this guide before you start taking on clients would do you a lot of good – an excellent opportunity to gain more experience and make fewer mistakes.
The process to make money coaching online might take a while to set up, but it is one of the higher-paying blog monetization methods.
But if you have the experience, expertise, and commitment to helping others, you can become a great online coach and earn money while doing what you love.
The only thing that can limit how much you can earn is the effort you put in.
Over to you:
What type of online coaching program are you thinking of trying out?