Instagram has become a globally-recognized marketing platform, and you cannot just afford to ignore it.
With over 75 million users daily and an astounding 400 million each month! Can you dismiss such potential?
I know the answer is NO…
Look at what some of the leading brands are making from Instagram each month…Don’t you want to be like them? To increase your earnings by up to 100%?
Now to the big question… How is this possible? Not to worry as I have the answers right here…
Here is your guide on how you will make money with Instagram.
Your following is the magnet that will attract partnerships. The big brands will only look your way if they will be able to reach more people through you.
Now, what happens if you do not have a huge following? Give up? Of course not!
You will work on increasing your followers. Here is how you will make this happen
- Put relevant information in your bio: your contact details, your website link, and a clickable link to your newest content.
Be different in how you present yourself and it will work like magic!
You do not have a blog yet? Here is a step by step guide on how you can start a blog
- Make regular posts: To keep your followers busy and to attract more, post amazing content daily. Let your followers look forward to the next post, and the next!
- Work on your hashtags: Do not just use a one-word hashtag… it’s boring.
Make it fun or ironic… no one says no to an interesting hashtag.
- Engage your followers: If you do not interact with others, how will they know you exist?
Look for the right conversations and take part by commenting. Make your comments authentic as this will make people rush to your account.
You know what this means, you will get more following!
- Relate well with influencers: To get more followers on Instagram, work with powerful influencers.
This is how it works, you will request them to share your content and, in turn, share theirs.
Now that your following has grown from a few hundreds to thousands, brands will surely start looking your way.
Instagram Money Making Ideas
This is the most popular means of earning money with Instagram.
But it does not work for everyone…unfortunately. Not for a person with hundreds of followers.
You need to have thousands of followers to earn from sponsored posts. The more followers you have, the higher your chances of earning more from sponsored posts.
And lest I forget, you need an active audience, one that trusts and engages with your content. This is what will pull brands to you.
Your sponsored posts will include captions that could have branded hashtag, link, or @mention.
When choosing a brand to promote, ensure it corresponds with your Instagram’s personal image. Just brand like a brand is selective of the Instagrammer to work with, be choosy about the brand you will associate with.
What Will You Charge for Your Sponsored Posts?
When a brand approaches you for a sponsored post, they need to know how much you will be charging for promoting their brand.
If this is your first time, it is really hard to decide the amount of money you will charge. For creating the Instagram post or video, and at times, giving the brand exclusive rights to use the content on their website.
Don’t worry; most companies will negotiate the price with you. Keep in mind that you are offering your audience, your content, and the rights to use the content!
According to a recent survey, 42% of those who earn money on Instagram via sponsored posts charge between $200 and $400. You can negotiate within this range.
The other negotiating tool is your following. Use this information to prove how valuable you will be to the brand and who knows? It may even earn more than the average pay per content.
How To Find The Right Brand To Work With
If your following is huge, it will be the opposite- brands will look for you. Based on your personality and ethics, you can reach out to selected brands.
Here are some of the platforms you can use to get the brands to know you exist:
- Shoutcart: you can market a ‘shout out’ to your followers for a specific brand.
- Grapevine: if your following has at least 5000 followers, you can add yourself to the Grapevine marketplaces. This will increase your chances of getting a like-minded brand to work with.
- Fohr Card: Connect your social media platforms such as Instagram, blog, and YouTube channel and make a Fohr
With this, you will show your target brand what they will be getting by working with you.
To make it even better, you can research what a brand wants and work towards that.
- indaHash: A brand will put up a campaign you can be a part of. You will then post a photo using the hashtag on your Instagram page, and you earn money!
You need at least 700 active followers to qualify.
To keep earning via blogging on Instagram, you need to measure your performance. To know the value, you are creating for the brand.
Has Your Instagram Following Increased?
Your sponsored posts should increase the brand’s following on Instagram. The more your followers follow your lead and create like, the more the brand will trust you.
The brand will use UTM parameters or Google Analytic to know the amount of traffic that originates from your Instagram. If the numbers are good, they will trust you more.
This is what every brand will want to see an improvement. If you are able to make your followers buy the brand, you will be a treasure.
Make Money On Instagram Through Affiliate Marketing
Affiliate marketing is another simple means of earning money on Instagram. A brand wants to sell a product and is ready to pay another person to help in generating sales.
You help in making sales through your affiliate link, and you earn a % commission. Simple!
Not all brands will wait until someone makes a purchase to pay you. Some will pay when a potential client signs in for the brand’s monthly subscription.
Another brand will pay if you drive a new user to sign up for their service or upload their app.
Choosing the most converting affiliate marketing program is the key to how much you will earn from Instagram.
You need to know where you can connect with the people that will buy the products in your affiliate links.
The Dos of Affiliate Marketing
- Show your followers how the product has positively impacted your life: You must be able to convince people that the product in your affiliate link is worth buying.
- Have faith in the product: Be sure that the product you are promoting is of the right quality.
A product that you have used or one that you are sure that it is beneficial is the best option.
- Incorporate your affiliate links to your sponsored posts: when you add a clickable link to your content, your followers will click on it as they read your post.
- Focus on your niche: if you are just starting off, you may be tempted to go into multiple niches- to earn more.
This may not be the best idea. Every niche required intensive research, and this may be too much for you.
NOTE: Your affiliate program choice should be relevant to your followers. You cannot be a travel blogger and then promote vacuum cleaners.
- Provide unique content: Every marketer has the tag, best’ to their affiliate product. Do not use it.
Your followers want something unique, a real reason to make a purchase. Tell them what they do not know about the product.
The more you know about the product, the more effective you will be in making people buy.
How To Use Your Affiliate Links
Being an affiliate marketer is a journey. Do not lose hope if you do not make as much as you want at the beginning.
Let’s see how you can use your affiliate link to make money on Instagram
Unless you have a business Instagram account, the only place you can include a link is on your bio. As people click to view your bio, they will most likely click on your affiliate link.
Promote the affiliate product or service in your posts
You can use different means to promote your product in your posts. If you are promoting a beauty product, post your photo before and after using the product.
Make the after photo so good that everyone will want to use the product. You have the freedom to choose how you will be marketing the product.
Do not forget to post the affiliate link on your blog as well.
Whenever you mention your affiliate product in your Instagram posts, direct your audience to the affiliate link in your bio. If you don’t do this, your audience may forget about the link, and this means, no sales.
And do not forget your other social media accounts! Adding your links there will also help in driving sales.
How To Deal With Backlash In Affiliate Marketing
Not all your followers will buy the idea that the product you are selling is the best. There are those who will post demeaning remarks, and if you are not careful, they will ruin your image.
Here is how you will handle negativity:
- Avoid responding to trolls: do not get into an argument as this will only ruin your image. It can ruin your business
- Be transparent in affiliate marketing: though there are followers that will claim that what you say about the product is not authentic, most don’t mind.
Do not fear to put the tag ‘paid’ or ‘sponsored’ on your content. 65% of your audience does not mind!
- Work with brands you believe in: Do not sell a brand for monetary gain only. Work with a brand you believe in and if possible, brands you have used in the past.
Sell Your Instagram Photos
If you look at the Instagram money making ideas we have discussed above, they require a lot of commitment.
But not with selling photos.
I know you are wondering how you this is possible. And I am not talking about the little change you get when you sell stock photos.
You can earn good money on Instagram by just selling photos!
Here are great photography tips if you want to make money on Instagram
- Brands want authentic photos
If you want to attract brands that will pay good money for your photos, do not present stage-managed photos.
Get photos from the real world, if possible, capture images from a social setting. You will get amazed at how much a brand would be willing to pay for such a photo.
- Avoid using the square format
Everyone is using the square format to capture images, and you do not want your images to appear common.
Go for a landscape, horizontal or portrait formatting as the photos will be unique and more artistic.
- Try flat lays
You can never go wrong with flat lays as it will show your professionalism. Being able to capture your images from a bird’s eye view shows how good you are.
You will definitely stand out with this kind of photo, and it will fetch you a fortune.
How To Make Money From Instagram With Photos
Now that you know what type of photos the top brands are looking for, it is now time to sell. I will point out great platforms you can sell your Instagram photos.
Foap is a popular website where you will be able to sell your photos efficiently.
For this site, you only need to sign up, build your profile, and then create your portfolio using your best photos.
Every image will fetch you $5, and you will be able to sell an image for as many times as possible.
The ‘mission’ feature on Foap will enable you to connect with leading global brands and sell your photos to them.
The competition is enormous, but if your photo gets selected, you stand a chance to earn as much as $500.
This is another platform where you can make money from your Instagram images. All you need to do is to sign up on their website or install their app on your iPhone.
You will sell every photo you upload, but you will retain your rights. With this, you will sell one photo for as many times as possible.
This platform allows you to upload an unlimited number of photos. There is a need to use keywords for all your photos so that they can get discovered.
You have a chance of increasing your earnings on Snapwire based on the number of photos you upload.
The marketplace has 7 levels and the more active you are, the more you will earn from your photos.
Joining the platform is free, and from here, you will be able to list your images for licensing. You will get 75% of the amount paid for your photos.
If this is the first time you are selling photos on Lobster, set a realistic price.
Sell Digital Products To Your Instagram Followers
In addition to posting amazing content on your blog, you can package it into videos, eBooks or webinars.
People are making millions by selling digital products at the comfort of their homes.
It is quite simple to start selling digital products on Instagram. All you need to come up with is an amazing digital product that your followers will love.
To increase your following on Instagram, follow more people. The likelihood of these people following you back, at least some, is very high.
Your blog is also a great platform where you can tell your audience about your digital products.
Always remember that making money with Instagram will depend on your following. The more followers you have, the higher your chances of earning more.
You need to let people hear your voice, to let them know how you feel about issues. The more authentic your posts are, the more the people who will start believing in you.
With Instagram, you can earn from anything and everything, as long as it is of great quality.
Imagine making over $500 on an Instagram photo… a photo you took for fun!
It is possible to earn from Instagram, and you are the only limit to what you can earn.
Take advantage of the over 75 million Instagram users every day to make more from Instagram. Build your following from just hundreds of followers to thousands, and you will reap the benefits.
If you have a video, an online course, or an amazing photo, post them on Instagram. Who knows, it could be the key that will finally earn you millions of dollars on Instagram.