You’ve probably heard and seen influencers on the web and on social media that have a huge following of fans. They hawk products and brands but not to the same degree that a micro influencer can.
Micro influencers are where the money is, and if you want to be a six-figure blogger, you need to become one.
What’s the difference between a traditional influencer and a micro influencer?
Simple. Micro influencers have a smaller following, but these fans are more engaged and trusting.
While traditional influencers may have millions of followers and be celebrities, companies are focusing more on micro influencers that have less than 100,000 followers.
Micro influencers are considered a voice of authority. Their followers hang on their every last word and they are seen as more trustworthy than a celebrity might be.
With this type of influence, you can sway a lot of people and have that personal selling power that advertisers gravitate towards.
Now, there is no hard and fast rule that you have to have 100,000 followers to be considered a micro influencer. Many companies are smitten with influencers that have only 1000 loyal followers.
This can make a big difference to a brands bottom line if they can persuade 1000 solid consumers to buy their products versus throwing a scattered dart at millions.
So, how can you make money with blogging as a micro influencer?
We’ve carved out these tips that you will need to transform your blog into a micro influencer platform and make money in the process.
To make sure that your followers are deeply engaged in what you have to say, you need to produce and post quality content. This will keep them coming back for more as you provide information that they want and need.
Quality content is the key to your success as a micro influencer. You will have the ability to persuade your followers and really make the most out of the opportunities that companies will present to you as a micro influencer.
Be sure to keep your content fresh, exciting, and enticing, and your followers will give you their loyalty in return by coming back to your site often.
By posting quality content on a regular basis, you will be well on your way to becoming a six-figure blogger that has influence over a group of consumers.
2. Engage with Your Audience
As a micro influencer, you need to also consider your audience with everything that you do. They are your bread and butter, and you need to show them the respect that they deserve.
Followers can be fickle, and if you turn them off in any way, you will lose them for good. Remember, you are a voice of authority for them, and they rely on you to give them feedback and solid responses to their questions and comments.
This means you need to engage with your audience and reach out to them the same way that a friend would. Answer their questions. Provide feedback on their concerns. And, engage with them every chance you get.
The more human you become to them, the more apt they are to trust you and what you have to say. This is what companies look for in an influencer, which can help you make money blogging.
Again, loyal followers will come out of engagement.
3. Join a Micro Influencer’s Network
To find opportunities as a micro influencer, you should consider joining an influencer network. This can put you in touch with the right companies that are looking for a blogger like yourself to promote their products.
There are a variety of networks you can join including Influence.co, HelloSociety, Activate, and TRIBE. This is a great way to partner with a company that is looking for a specific micro influencer that is an expert in their niche.
Joining an influencer network will also help to get your name out there while you develop those relationships that are vital to helping you make money with blogs.
4. Hook Up with Affiliates
To really become a six figure blogger, you need to start the moneymaking process now. You can easily add affiliate links to your blog as a start.
With affiliate links, your fans can purchase products through your website directly by clicking on a link you have provided. This gives you a portion of the sale based on the fact that you drove your loyal followers to make the purchase through your website.
This is a solid way to increase your revenue stream and make money with blogging just by adding a few recommended links to your website for your followers.
5. Be a Brand Representative
Becoming a brand representative is the goal of every micro influencer. Companies will pay you to be the ambassador of their brand, help you to really make some serious money in the process.
As a brand representative, you can promote a brand’s products with honesty, telling your fanbase exactly what you like about the product.
Because you have established such a strong relationship with your followers, they will look to you as a trusted source when it comes to buying the same products you are promoting.
Remember, it is key that you promote a brand that you truly believe in. Be honest with your fans and let them know what you like about a product as well as what is not so perfect about it.
The more you can relate to your fans the better, as they, in turn, will buy the products you are promoting, making your sponsorship company very happy with the relationship they have forged with you.
6. Secure Sponsored Social Media Posts
Your social media platform is a great way to produce some real revenue and become that six figure blogger you have dreamed of becoming.
By running paid sponsored social media posts, you can drive traffic to your sponsor’ website and have your followers engage with the brand just like they do on your site.
Because you have become an authority that your fans look up to, they will take notice of anything that you post on social media as well as your website.
This is exactly the type of engagement that companies are looking for when they pay for a sponsored social media post on your social media account. This can drive some real money your way and keep you in front of your followers.
Keep in mind that you are in total control of the posts that you sponsor on social media. If a product seems wrong for your followers, don’t accept it. You don’t want to lose the trust that you have worked so hard to develop with your fans.
7. Write Paid Reviews
Paid reviews are the single best way to make money with blogging. With an honest review of a company’s product, you can get paid to say what you think about it.
Company’s know that micro influencers carry a lot of weight with their fanbase. If you like their product and tell your followers just that, they will be more inclined to buy the products you are suggesting.
This is a great way for a brand to gain customers, and you get paid to use a product just by giving feedback on what you think about it.
Being truthful in your review is an important aspect of being successful as a micro influencer. If you deceive your fans, they will remember and not be so trustworthy of what you have to say going forward.
This can damage the relationship you have established with them and cause you to lose them as well as your sponsorships, which helps you make money.
Be upfront with your fans and give them a real inside look at what makes a product good for them. If it won’t make them satisfied, tell them too.
Your fans need to know the truth about a product, and as a micro influencer, it is your job to provide the information they want to know about these products without fail.
8. Co-Brand Products
As you start to partner with brands to promote their products, it is a great opportunity to reach out to them to co-brand a product together. This is the ultimate way to reach your followers as they can appreciate a product that is designed for specifically for them within your niche.
Many companies are receptive to co-branding a product with you as the ambassador as you have already built a following of customers that will buy it. This creates a win-win situation for you to make money for a product that you already believe in.
Talk to your current sponsorships about developing a product that fits your followers’ needs. You’ll continue the engagement with your fans and be well on your way to becoming a six figure blogger in no time.
9. Sell Your Own Products
You may feel like you have exhausted all the possible ways to generate money as a micro influencer, but there is still more.
You can sell your own products to your fans as you have already developed the trust level with them. By creating products that can solve your followers’ everyday problems, you can make some serious money with blogging.
Think about products that fit your niche. Online courses, eBooks, one-on-one counseling, or even a product that you have created can pique their interest and have them buying it up in bulk.
Get creative and think about what your followers want from you. You may already know from the demands they have made from you.
Don’t be afraid to give your followers what they want or help them realize what they need. These products can go a long way in helping you reach your goals as a micro influencer that makes top dollar.
Becoming a micro influencer does not have to be a challenge. You most likely have established a strong following that falls right into the niche market you have developed.
You can become a six figure blogger if you make an effort to gain the trust of your fans and keep them engaged with the content you provide.
Start the conversation with brands that fall within your blogging niche. As soon as you start being proactive about making money with blogging, you will become a micro influencer that makes some real cash by doing what you love.
The only obstacle stopping you is yourself. Get over the hump and begin your quest to be a high-paid micro influencer that companies seek out to help them promote their products. You can do it!