More and more internet users are turning to their cell phones or other digital devices to search the web.
The use of desktop computers is going to the wayside, making it imperative that all websites are optimized for actual use on these devices.
With optimization, users are able to use their smartphone tablet, or even an iPad to view a website without any degradation in the appearance and content of the site.
When a website is optimized, it allows for a better viewing experience for an internet user.
For those that don’t think that optimization is important, you may be losing customers because your website is hard to read and navigate on a cellphone.
But what does this mean for you as a blogger?
Your blog needs to also use optimization for proper viewing and navigation.
Without optimization of your blog, you run the risk of losing readers that may bounce off your website in search of one that can provide them the same information in a more readable format.
You need to ask yourself if you are willing to take the risk of losing viewers with a blog that is not optimized or if you want to increase your blog traffic with a site that works no matter what type of device a person is using.
Having a mobile-friendly blog will allow you to gain readership, keep users on your site, and ensure that the experience your followers have is top-notch.
Want to know how you can optimize your blog for mobile? Read on to find out the secrets to blog optimization that you can easily integrate into your website.
To start the optimization of your blog, you need to think about load time and the simplicity of design.
Having a busy theme for your blog may work well on a desktop computer or laptop, but it may not look as good on a cellphone or other digital device.
Choose a theme on sites such as WordPress that is simple in its design and can be loaded with a minimal wait time.
The easier it is for your followers to find the information they are looking for on your site, the longer they will stay on your blog and the more frequently they will return.
This means you have to let go of the busy layout that you were previously using and integrate one that features easy navigation, simple design, and plenty of white space.
With a simplistic theme, you will attract more viewers that are easily able to view your blog, read your blog, and navigate their way around it.
Choose a theme that is intuitive and loads without bulky design elements. You’ll find that it enhances the appearance of your blog while providing a more enjoyable experience for your blog readers.
Keep Content Short And Concise
The content that you include in a mobile friendly blog should also be short and concise.
Having long written posts, no matter how informative they are don’t always work the best on a cellphone.
Imagine scrolling endlessly on a cellphone to read your blog post, and you can easily see that the frustration that a reader will feel.
Think about how you display information on your blog for viewing on a cellphone. Readers look for the information you need and leave.
Make it easy for them to find what they need with short bites of information that they can easily read and digest from a smaller device like a cellphone.
Review your blog content before you post and identify areas where you can shorten copy and make it more readable.
The easier it is for users to read and view your blog, the more apt they will be to stay on your site and continue reading it in the future.
Short copy can standout on a blog and provide a reader the facts and details they demand without obstacles in their way.
Navigation is another key component of a mobile friendly blog.
Making your blog easy to navigate is the best way to enhance the experience of your followers on your blog.
Navigation should be simple and easy to follow. It should be intuitive for your viewers, so they instantly know where to go to find what they need.
Navigation menus should be easy to see and click on without having to blow up the screen on a cell phone or digital device.
Don’t bog down your readers will endless navigation as this will only confuse them as they can’t find exactly what they are looking for easily.
Keep your navigation menu to a minimum and let your readers easily find the information that is most important to them.
Blog navigation menus that are not optimized can frustrate a user and have them looking to your competition for information instead of you.
Use Fast-Loading Images
Images are a great component of any blog site. They give readers a visual look into what you are describing, but they can also be a source of real trouble.
When you optimize your blog for mobile, you need to consider the size of your images as well.
Large, high-resolution images look nice, but take a long time to load. This can discourage viewers from hanging around to wait for them to load when they can quickly get the images and content they want somewhere else.
Choose fast loading, good quality images that have been reduced for quick loading on a mobile device.
However, don’t think about skipping images on your optimized blog as they are the hallmark of search engine optimization.
Just be sure to think about the images you are using and optimize them for quick loading on your blog.
Use Plenty Of White Space
White space is your friend. It can make it easier to read a blog and allow your viewer to cruise through information easier and faster.
Add plenty of white space between paragraphs and sentences, so your readers can follow along without having to strain to read the content you are presenting on a small digital device like a cellphone.
Don’t use long paragraphs or walls of text. Remember that your viewer has a short attention span anyways, and providing complex information in a complex format is a real turnoff.
Adding white space can break up the text on your blog, and make it easier for a viewer to see it on a smaller device.
They can easily scroll through the information you have provided and read it without losing their place or being bogged down with long paragraphs of text.
They will be able to digest the information easier and are more likely to read to the end of your post because you made it so simple for them.
The longer a reader spends on your site, the better your traffic and success will be with your blog.
Using techniques such as white space is just one way that you can attract visitors to your blog and ensure they stay until the end.
Incorporate Bullets And Lists
Bullets and lists are another way that you can optimize your blog for mobile use.
Bullets work a lot like white space by helping to break up text within your blog.
Using numbered lists can help too. It can help direct a viewer on a cellphone where to look and give them information quickly.
These sound bites of information that are provided in a bulleted or numbered list will get your message across to your readers while helping them to stay focused on the content at hand.
Keep in mind that your readers want information quickly. They want it fast, and they want it now!
Any delay in their demands can turn them off and have them searching elsewhere to satisfy their demands.
Bullets and numbered lists let your readers choose what information they want to read while giving them the highlights of your blog post.
Giving them the option to read a little or a lot of your blog post so they want to visit again for more and more.
Define Content A With Subheads
Subheads are another way that you can create a mobile friendly blog that readers can easily read.
Subheads or H2 tags direct readers to the next part of your blog and gives them a look at what type of content is coming up next.
Subheads break up your text even more and make it easier to view content on a smaller digital device.
Plus, it can give your blog some order as you look to create content that a reader wants to read and use.
Be sure to incorporate subheads where ever you can. This can help you to optimize your blog and keep your viewers on your site.
Subheads also tell the reader what is coming next. Many cellphone users only read subheads as they scan a website to determine if they want to read the content below.
Be creative and write subheads that entice your readers and draw them in.
The better you are at crafting these subheads, the more your reader will stay on your blog to read even more of what you have written.
Think About Links
Links should be used in a judicial way. Overlinking can drive a reader overboard while not enough can leave them with questions about your content.
Be sure to use links to drive traffic to other pages within your blog as well as to partner sites. If you mention a specific blog post, link to it to direct your readers there too.
Links should be easy to click on from a cellphone and shouldn’t take a viewer to another blog page that is unoptimized.
Everywhere that you direct your viewer should be optimized and easy to read with a digital device.
You need to consider the total experience of your blog from a smartphone and never assume that a viewer is reading solely from a desktop computer.
Use Collapsible Sections
Collapsible sections of content are smart ways to give a mobile user quick bites of information without overloading them.
With a collapsible section, your viewers can decide for themselves if they want more information or if they want to go on to the next abbreviated section.
Plus, collapsible sections allow you to shorten your blog posts for mobile, which we have already discussed is a good idea.
If you are having trouble determining what content is important for a viewer to see, using collapsible sections can let you keep content longer while also offering it in a condensed format that does not overwhelm your reader.
Keep Themes And Plug-Ins Updated
To make sure that your blog is a mobile friendly blog, you will want to make sure that your themes and plug-ins are constantly updated.
Leaving these features and options to sit without updates can seriously slow the load time of your blog down.
Plug-ins can create havoc on your blog, especially when viewed on a smartphone as it operates slower and has bugs that need to be worked out with each update.
Pay attention to the backend of your blog site and update as necessary.
Non-updated plug-ins and themes can cause a lag time and damage your blog’s reputation as an easy-to-read and use site.
Test Your Site For Optimization On A Variety Of Devices
Always test your blog for optimization by viewing it on a number of devices.
An Apple phone will look and work differently than an Android cellphone as well as the variety of brands of tablets available in the market.
You need to view your blog on as many different devices as you can and make sure the look and operate as you intended.
The more devices that you can view your blog on, the better idea you will have of how it will look to readers with all types of electronic devices.
Test, test, and test again until you are satisfied with the results of your blog’s optimization and know your readers will enjoy their time reading your blog.
Creating a mobile friendly blog doesn’t have to be a challenge if you keep these tips in mind.
Your readers will appreciate the effort you made to make your blog as easy to use and read as possible on their mobile devices.
And you will reap the rewards of more traffic to your blog site and longer visits with your content.
Have more tricks to optimize your blog for mobile? Let us know. We want to hear from you.