Are you thinking of starting a personal finance blog, but you are not quite sure where to begin? We weren’t either.
However, we did it, and we’re now making over $30,000 a month from it often while traveling and doing the things we like.
You can do it too, on one hand, because it is not that difficult, and on the other hand because you have us to guide your steps.
But, before we get to it, congratulations are in order. Just by choosing personal finance as your niche, you made a smart decision.
This is an evergreen niche, as we like to call it, an excellent choice for anyone trying to make money online.
We’ve chosen it too, and we’re making six-figures a year without too much trouble.
Sign up for our FREE email course and you’ll receive secrets and tips on how to start a personal finance blog and make it successful in your inbox!
As this article in Forbes pointed out, Americans are in desperate need of financial education. Many of them are unable to prepare for financial emergencies, payout their student loans, manage their debts, or save for retirement.
This opens up a huge market for you, one that will continue to be profitable in the future. Here is why:
- People will always want to make more money and cut down on some expenses, so you have a huge audience to conquer.
- Personal finance blogs are among the easiest to monetize. You can join affiliate programs, create and sell digital products, and make money from advertising.
- You’ll never lose your motivation to continue blogging, to continue to test money-saving and money-making solutions, as you can benefit from doing so yourself.
For all these reasons and more, your decision of starting a personal finance blog is excellent. It can bring about huge rewards, in the 6-figures range if you know what you’re doing.
That’s where we come in. In the following lines, we will teach you everything you need to know and do, step-by-step.
A great starting point for you to get accustomed with the process and know what to expect is our guide on how to start a blog.
Click here to read our guide on how to start a blog from scratch no matter the niche!
In the following lines, we will teach you not only how to start a personal finance blog, but also the basics of securing its profitability.
Just in case you’re wondering, you won’t need special knowledge or skills and you won’t have to pay for web development services or anything of the kind.
We like to keep things so simple that even a six-grader should be able to follow our advice. We’re in this together, and we’ll guide your steps ‘till the end!
The 5 Steps to Starting a Personal Finance Blog
1. Choose Your Blogging Platform
When starting a finance blog, you need to choose the platform, the software, or service you will be creating it with. There are three major options available:
- Free blogging platforms like WordPress, Blogger, Tumblr, and more. They are great for journal-like blogs and hobbies, but slow and inflexible for serious money-making projects like yours.
- Website builders like Squarespace, Web, or Wix. They are very easy to use, but they do not allow you to customize your blog and integrate it with too many third-party platforms, and you need that.
- WordPress.org. It is the oldest, most advanced, and most flexible platform, the only one that will let you customize your blog as you see fit.
We are using WordPress, and we strongly recommend you do the same. Most of the big players out there have opted for it, and it is the only platform offering the kind of freedom and functionality you will need to if you really want to turn your personal finance blog into a money factory.
This is a complex tool, one that will take time and effort to master. If you want a shortcut, we have a comprehensive, concise, and incredibly helpful guide we can share with you.
Before you get lost on the official website wondering how to use WordPress more effectively, you should check the step below. Besides a blogging platform, your website will need hosting, and we’ve found a way to get you access to WordPress for free, through your hosting package.
2. Find Your Host
In order to be available online and function properly, your finance blog will need storage on dedicated servers and access to specific resources and technologies, provided by a web host.
When people want to visit your blog, their computer connects to your host’s server and accesses the information you have stored there through their browser.
How fast your blog loads and your visitors’ experience with it will depend heavily on the resources your host allocates.
Your blog’s loading speed and functionalities will influence its rank with the search engines, so it is vital that you choose a reliable host.
After testing other web hosting providers and given the experience we and many of our followers have had with them, we strongly recommend Bluehost.
With Bluehost, you will not have to worry about technical failures, you’ll count on 24/7 excellent technical support, and you’ll pay some of the lowest fees.
Speaking of lowest fees, we’ve managed to obtain a special discount for our readers. Starting a personal finance blog with Bluehost costs only $2.95/month with our special offer.
If you sign up through our link, you’ll get WordPress for free, 30-day money back guarantee, and a free domain name for your blog.
Once you’ve clicked the Get Started button, you’ll be able to choose your hosting plan.
Bluehost offers three options. We recommend starting with the basic plan, but if money isn’t an issue, feel free to go with choice plus.
Keep in mind that the monthly prices of $2.95 for the basic and $5.45 for plus and choice plus apply if you pay your hosting for 36 months in advance for three years.
You should do it, because, if you follow our lead, your personal finance blog will be making you money for a long time and you’ll have no reason to give it up.
Remember that the prices above and the free domain name are only available if you sign up through our link. Otherwise, you will be paying for them in full.
3. Choose Your Domain Name
When you select the hosting plan, you will be taken to the signup page where you can choose your domain name.
Just like our blog is called BloggingDoneRight, your finance blog will need a name too. It should be something unique, short and memorable, and, since it is about personal finances, it should scream savings, gains, reflect dollars, and ring cha-ching.
Here are a few more tips for choosing it:
- We recommend .com domains because these are the most representative for the U.S. and international markets, they are more popular, trusted, and easy to recognize. A decent alternative is .co domains which have been growing in popularity throughout the last months.
- The domain name should be simple, easy to type. Doubled letters, homophones, numbers, hyphens and similar artifices could cost you traffic and even drive it to your main competitors.
- Avoid domain names that are already associated with established businesses. You would not want to be associated with poorly reputed companies or be accused of infringement.
Once you’ve found a domain name, clicking next will take you to the account information page, where you have to fill in your personal and business data.
The next step is to review your hosting package options. To get the best pricing, we recommend the 36-month plan. From the offered add-ons, “Domain Privacy Protection” could be useful, as it lets you hide your information from anyone who could be checking your blog with WHOIS.
Once you’ve submitted your options, you can officially call yourself a blog owner. You have just two more steps to follow in order to become a personal finance blogger.
4. Choose Your Theme
Bluehost should prompt you to choose a WordPress theme immediately after setting up your password. Think of the theme as the outfit that will give your blog the appearance you want it to have (background, blocks of graphics and text, color combinations, etc.).
We’re not going to get into too many details at this point, because themes are a matter of personal taste, and you can always change yours later.
The important thing to keep in mind is that you can choose from free and paid themes. Free themes are great to start with until you gain some experience. Paid themes look better, are more flexible and easier to customize, and they give that professional, know-how-filled look we all appreciate.
Some of our favorite paid themes are:
- Genesis – Click here to see what a finance blog powered by Genesis looks like!
- Divi – Read an in-depth review of Divi here!
- Avada – Learn all there is to know about Avada here!
For our personal finance blog, Money Done Right, we use the Genesis framework with the Magazine Pro theme.
We fell in love with its potential and versatility but implementing it wasn’t easy. Our Blogging Done Right course reveals how we made it work for us.
It is up to you what theme you use, just remember that paid themes:
- Come with 30-days money back guarantees, so, if you’re not satisfied, you can get a refund.
- Take time, learning, trial, and error to reach their full potential.
- Can be changed, so you’re not stuck with yours forever.
5. Optimize Your Personal Finance Blog
At this point, you should already have a great looking, functional blog. Unfortunately, unless you do something about it, few people if anyone will found out about its existence.
That is why we’ve included optimization in our guide on starting a personal finance blog. Sure, it does not teach you how to start a finance blog per se, but without this step, it’s like your blog didn’t exist at all.
It doesn’t get traffic and is surely not making any money. That needs to change, and the best way to induce the change is by optimizing your blog.
What does this mean?
- Researching keywords and using them strategically
- Finding hot topics to write on and creating clickable and shareable headlines
- Writing readable, unique, error-free, SEO optimized blog posts
- Monitoring your visitors’ behavior and using the reports to boost traffic and improve conversion.
We’ve covered all these aspects and proposed free, time-saving solutions in our post on blogging SEO.
Now you can really say you know how to start a personal finance blog. If you’ve taken the steps above and followed our recommendations, your blog looks and runs great, and the search engines will learn to love it in no time.
But that’s not enough, is it? You didn’t start blogging just to be able to brag with your online creation.
You did it to make money, as much as possible, and that’s not happening yet. There are many ways to monetize a personal finance blog, and this is not the purpose of this post.
However, you have to be aware of your opportunities, so we’ll disclose two of the most important ones in the following lines.
From Starting a Personal Finance Blog to Monetizing It – 2 Infallible Methods Every Blogger Should Try
If you’ve followed the steps above, you now have a great looking, functional, SEO-friendly blog. No matter how proud you are of your accomplishment, you will be even prouder when the money starts pouring into your account.
In order for that to happen, you need to monetize your blog. As mentioned above, there are two extremely profitable ways to do that.
1. Joining Affiliate Programs
When starting your personal finance blog, you’ve come across various tools and platforms that have helped you achieve your goals and obtain better results faster.
You know they work and they are worth the price, so why not recommend them to others and earn benefits for both yourself and those who follow your recommendations?
Our affiliation with Bluehost is an excellent example. We started using this hosting provider because it was the best offer available for our needs and standards.
We loved it so much that we decided to recommend it to others and joined their affiliate program. As affiliates, we receive a small commission for every new user we bring aboard.
But, besides helping us make money, our status allowed us to negotiate preferential prices for you and anyone willing to trust our recommendation. Thus, we not only make money, but we also help you save money.
Bluehost wins new customers, we earn a commission, and you pay less and earn free bonuses. You have to admit this is a great arrangement.
And there are many more affiliate programs you can join, some even more rewarding than Bluehost’s.
2. Create and Sell Digital Products on Your Blog
We love digital products for several reasons:
- Creating them is a rewarding experience in itself, as it means building something from scratch
- They allow us to share our knowledge and expertise and help others
- They cost little to nothing to create
- Creating and selling them does not require logistics or engaging extensive resources
- They can bring about huge profits, in the six-figure
We’ve invested long hours and a lot of work into them but it was worth it. We took pleasure in it because we knew we were using our knowledge and experience to help you and others avoid the months of hurdles and trials and errors we went through.
We’re glad we did it because while most of the creation process ended (we update our courses regularly to cover the newest and most effective practices), we’ll continue to reap the benefits of our work for months or years to come.
Although those who decide to enroll in our courses pay a price, they do it gladly, because we provide them the resources they need to work less, start earning more money faster, and avoid spending a fortune on specialized services (web development, graphic design, SEO, content, etc.).
Again, this is a win-win situation you have to love. You too can create it and take advantage of it, and we are teaching you how to do it for free.
Final Thoughts on Starting a Personal Finance Blog and Turning It into a Profitable Business
We realize that all the above advice may seem a little overwhelming and difficult to follow in the beginning, especially if you are new to blogging. Well, it just seems that way!
Indeed, when you just read the theory, the steps to follow seem complex and challenging, but they really aren’t.
The secret is to take baby steps. Get to your computer or laptop, keep this post open in your browser, and follow the steps one at a time, without worrying about what may happen.
As for all the other resources we recommend, you do not have to keep up with all of them right now. Return to them over your morning coffee, before going to bed, or while commuting to and from work.
Bookmark them to make them easier to find, and get back to them when you need to. Also, don’t forget that we’re here whenever you need us.
We promised to get you blogging and making money off it, and we won’t stop until we succeed. It took us months to get to six-figure profits, but we made it our mission to make sure it happens much faster for you.
Until then, don’t forget to sign up for our 5-day email blogging course! Starting a personal finance blog is just the first step to success. Whether or not and how fast you make it to the top will depend on your blogging skills as well, and we’re here to help you rock!
FREE 5-Day Blogging E-Course!
Sign up below and learn how to create a money-making blog!